Problem context
Teams overuse SSR and pay performance costs or overuse static generation and miss freshness.
Engineering
SSR vs ISR for marketing sites: what we actually use
When to choose ISR, when SSR is required, and how to avoid stale or expensive rendering paths.
LiveCoder Team • 7 min read • February 14, 2026
Approach
Segment routes by freshness and interaction criticality, then apply SSR or ISR deliberately.
Implementation
- Use ISR for landing/listing/detail pages with stable content
- Use SSR/no-store for contact, tokenized, or highly dynamic endpoints
- Trigger on-demand revalidation from CMS publish events
- Add cache headers and monitor stale content paths
Next step
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